OUR STORY
PopUps started with one idea: a bag that actually keeps up with your life.
What began as a single everyday tote has grown into a full collection of lightweight, machine-washable neoprene essentials: totes, pouches, bag charms, and bracelets, designed to move with you and reflect who you are.
As our community grew, so did our creativity. We introduced custom embroidery like names, initials, icons, personal details and what started as a small addition became one of our most meaningful ones. Suddenly, an everyday bag became something personal.
Every PopUps piece is designed to be versatile, durable, and effortless to style. Because your bag shouldn’t slow you down, it should carry you forward.
2016
PopUps launch in Venezuela with variety of products
2017
PopUps introduces their now bestselling item the TOTE BAG!
JUN ‘18
Recreated the Tote bag and launched our bestselling color SAFARI
2019
Moved PopUps to USA. Hello Miami <3
2020
Added the essential pouch and tie dye collection!
2021
Did our first NBC segment!!
2022
Updated logo and look and feel of the brand!
2023
Added more accessories like the fanny pack and passport wallet
JAN ‘24
Bought our own embroidery machine
2025
Expanded into CARRY ONS
2026
Can’t wait to see what’s next <3
OUR COMMUNITY
PopUps has always been built by the women who carry it.
From the early days of bazaars and word-of-mouth to a growing community of women across the US, our customers have shaped every color, every embroidery design, and every new piece we’ve created.
OUR FOUNDERS
PopUps was founded by best friends Andrea and Alexandra — two Venezuelan women who saw a gap between style and function and decided to build the solution themselves. With no outside investors and no traditional roadmap, they started from zero: one thoughtfully designed bag and a belief that women deserved better everyday essentials.
That first bag evolved through iteration, community feedback, and relentless attention to detail into the product you see today. What followed was a full line of neoprene accessories, customizable embroidery, and signature charms all rooted in the same original mission: create pieces that make women feel confident, prepared, and effortlessly put together.
The operational heartbeat detail-driven, intentional, and the reason every idea actually makes it to your hands exactly as it was imagined.
The creative soul of PopUps the dreamer, the visionary, the one who sees what the brand could be and pushes it there.
A NOTE FROM THEM
We started PopUps in Venezuela with nothing but a dream, a lot of faith, and one bag we truly believed in.
In the beginning, it was just the two of us, setting up at bazaars, showing friends and family, packing orders by hand, hoping other women would love it the way we did. And slowly, they did. We started seeing our bag everywhere, and we realized it was becoming part of women’s everyday lives.
As our vision grew, so did our courage. We moved to the United States to expand that dream while continuing to grow personally, too. Deepening our yoga practice. Raising children. Building a life while building a brand.
PopUps has always mirrored that evolution. Every new product, every color, every detail has reflected the season we were living in. The busy days. The travel. The motherhood. The ambition. The growth.
We are endlessly grateful you’re here. Thank you for believing in what started as a small dream and became something so much bigger.
