Hey there, PopUps Lovers! By now, you all know how much we love to tell you about all of the things that go on behind the scenes of your accessory staples. From your everyday tote to your neoprene pouches, there’s always a story behind how we came up with the product and the journey from idea to bag. So today, we wanted to share the story behind some of our newest collection launches that you have all loved: the Everyday Tote Pastel Collection! A fun, colorful spin on our fan-favorite tote bag.
Like most fashion brands, we draw inspiration from the seasons. That’s why last Fall, we were brainstorming about the upcoming Spring season and how we could design some new PopUps products that were inspired by springtime. To us, springtime is synonymous with light, fun, carefree, colorful, and fresh. The color palette that best represents spring to us had to be a pastel-colored one! So we carefully curated some tones that would be wearable while still being colorful, and ones that would stand out without being too intense. The softer tones of pastel colors are also soft enough to wear with absolutely any outfit, so we HAD to make some PopUps essentials in our new spring obsession: pastels!
First up is our Green Pastel Tote: while green is a color that intimidates many when it comes to fashion, it doesn’t have to be! This soft green-toned neoprene tote bag is the best way to brighten up any outfit and fits every and any occasion, whether it’s the gym, brunch with the girls, or heading out to the beach.
Next, we have the Purple Pastel Tote: a soft lilac color that is absolutely perfect for everyday use because you won’t get tired of it! Add a feminine touch to your outfit with this purple tote and head out on your day with the perfect accessory for your day-to-day lifestyle.
The Yellow Pastel Tote is everything you want in a bag: a color that stands out without being too intense, and that instantly brightens up any outfit (from workout clothes to office attire, this tote is perfect for accessorizing basic outfits!).
One of our favorite creations has to be the Pretty In Pink II Tote. It's the perfect way to incorporate one of our favorite colors, and one of the trendiest right now: pastel pink. This soft pink tote puts a new spin on neutral accessories (which are a must in every closet), neutral enough to wear every day while still being anything but basic!
Last but not least, we put together two of our favorite trends: pastels and tie-dye. The result? The stunning tie-dyed, soft yellow Pastel Tote Dye bag. Did we mention it’s also one of a kind? Yes, you read that right! Since the tie-dye process is customized for each bag, no two tie-dye neoprene tote bags will be the same. Talk about a unique, personalized bag that is perfect for gifting.
And that’s how we thought of the new Everyday Tote Pastel Collection! It’s definitely one of our favorite creations to date, and we know it will quickly take over our PopUps Lovers’ closets. The best way to incorporate color into your outfits without overdoing it, the timeless look of pastels is going to be your new obsession - if it’s not already! Show us how you wear your Everyday Tote Pastel Bag by tagging #PopUps and #PopUpsLovers on Instagram.